For most of my life I only had hand mixers, and not great ones at that. Finally I splurged on a kitchen aid. Love it. Now after 5 years in Florida I decided it would be nice to have one here. Target online came through with early sale, plus my red card discount, plus a discount from all the med's I've filled lately. So it was about as good a deal as I would ever find. Only problem is its "professional ". So bigger then I expected. Not sure where I will store it. And I certainly need to start putting it to work.